The Great Content Shakeup: How March Core Update 2024 Impacted Websites
Google's March 2024 core update, codenamed MARCH, sent shockwaves through the SEO world. This update, one of the most significant in recent memory, aimed to shake things up by prioritizing high-quality, human-generated content and cracking down on low-quality content, particularly content churned out by AI. Deindexing the Spam: The update's impact was immediate and impactful. Websites relying on AI-generated content saw significant drops in rankings, with some even getting deindexed entirely. This sent a clear message: Google is serious about user experience and wants search results to be filled with valuable, trustworthy information. The Rise of the Originals: For websites that prioritize original content by human experts, MARCH proved to be a boon. These websites saw their rankings rise as Google's algorithm began to favor content that demonstrates expertise, trustworthiness, and value to the user. What Website Owners Should Do: If you're a website owner, here...